When it comes to bringing a project to life, there’s always the question of who to trust it with. Do you put in-house talent on the job, or do you outsource the project to a freelancer?
There are a lot of factors to consider, such as the length of the project or how core it is to your business’ brand. Kaylah Key Productions recently sat down with two individuals who have worked as both in-house producers and on a freelance basis. We spoke with Page Parker, a former project manager at Spreetail, who now freelances as a project manager. We also spoke to Braidon Clemence, a UTA student who has experience working both in-house and freelance as a production coordinator. We discussed the pros and cons of both sides, and when a business should utilize their in-house team and when to outsource to freelancers.
Pros of In-House:
• Working with your in-house marketing team is comfortable.
• All of the team members are familiar with your brand guidelines.
• The team is in-tune with each other.
Cons of In-House:
• Creative direction is limited.
• There is a lack of new perspective, so you risk projects looking too similar, or you could potentially be stuck doing things in an inefficient manner.
Pros of Freelance:
• Freelancers can bring fresh ideas and perspectives.
• Freelancers can recommend other freelancers, offering new voices and exciting content.
• The overall cost to have them on a project is more clear-cut since benefits are not factored in.
Cons of Freelance:
• The talent you’re looking for may not always be available.
What This Means
When considering who to hire for a project, the biggest aspect to look at, according to Page, is how important the project is to the company’s overall brand. In-house teams should exist to focus on the brand and the bigger picture, while freelancers are beneficial to hire on for smaller projects. As freelance teams focus on extraneous work, it frees up time for the in-house teams to focus on brand-centered projects. It also prevents running the in-house team too thin when it comes to workload.
Additionally, you’ll want to consider the cost-effectiveness of keeping it within the business or outsourcing a project. A freelancer can seem like an unnecessary cost at first. However, it’s important to keep the big picture in mind, as well as the opportunity cost.
You can assign your in-house team to a project, in addition to the other projects they’re balancing. It may seem beneficial to do so because it’s no added cost. However, you have to take into account the added cost of benefits for a full-time employee. They have insurance, a 401k savings plan, vacation days, office space costs, etc. And eventually, they’re going to cash those in. Especially the vacation and sick days, if they’re working overtime on numerous projects. Meanwhile, freelancers are agreeing to a set rate, making it a much more clear-cut on cost. You are only paying them for the time they are working.
Which is the Best Fit?
Ultimately, as a business, the best model is a hybrid model. Your in-house team is imperative to keep the voice of your brand strong. If a project is long-term and vital to who you are as a company, assign your in-house team to it. If a project is short-term, or if it’s a larger scale than what you’re used to, consider bringing in a fresh perspective and voice. This breathes new life into your content.
Are you considering outsourcing work to a freelance production coordinator? Whether you have questions about the process or if you’re looking for team members to outsource work to, Kaylah Key Productions can help! Contact us for more information.